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Status: Key Details

Status: Brief

Status: Design

Status: Options

Status: Review

Video Type

Brand Video

Music Video

Total Budget

Currency

Budget amount

US$

Low Budget - lower payment amounts result in less interest from filmmakers and lower quality submissions. You may get a better result finding videos on the Store. Learn more

For smaller budgets change your brief structure. Need help? Get in touch.

Client Details

Please select a video type above.

Label / Management Name

If you're not represented by a label or management, enter your artist name.

Is your company registered in Australia?

Australian registered entities will have GST added to their budget.

Yes

Artist / Brand Name

This will be used as the brief title

Song Name

Usage rights

Included in all Genero briefs: Rights to all Digital Media (ie. excluding Broadcast Media and Print Media) in perpetuity and in all territories. Please refer to our terms for our Media definitions.

I also require Broadcast Media clearances

Broadcast Media clearances require adequate budget, so please keep that in mind when setting the budget for your brief.

Required Broadcast Media territories

Required Broadcast Media period One year

Other...

I also require Print Media clearances

Print Media clearances require adequate budget, so please keep that in mind when setting the budget for your brief.

Required Print Media territories

Required Print Media period One year

Other

Key dates

Treatments Due ?

Note: most treatments are submitted in the last 24 hours

Select

We recommend allowing 7 to 14 days for submissions
Selection date ?

Date you will select the creators(s)

Select

Maximum of 14 days after the close date
Deliverables due ?

Date you need to have the deliverables, ready to publish

Select

We recommend 14 to 30 days for production

Production Location

Do you need the video(s) produced in a specific location?

Worldwide

Specific location

Note: unless you have some specific geographic requirements we recommend you select Worldwide

Country

City

Brief Summary

Start off with 1 or 2 sentences that broadly describe the entire brief. This summary will appear in bold at the start of the brief, and may be used when promoting your brief to our creative community.

Examples:

[Brand] is looking for a production company to create four 60-second animated films with cut downs to launch a new product in Southeast Asia.
[Brand] is looking for a filmmaker to create a 60 second video promoting the product in a fun and quirky way.

The Full Brief

Tell the filmmakers what you need! More detail is always better. Be sure to include information like: the purpose of the video, intended platform (digital, broadcast), what should be included in the video, pacing, etc.

Formatting: **bold** *Italics* - bullet point More formatting

Target Audience

Describe your consumer. Include their motivations, priorities and desires (consumer insights); as well as what you want them to think, feel and do.

Formatting: **bold** *Italics* - bullet point More formatting

Creative Direction

Describe the mood, style and any creative ideas you want for your video. Provide any visual references to help illustrate your vision. You can be as detailed as you like or leave it completely up to filmmakers to come back with their own creative ideas.

Formatting: **bold** *Italics* - bullet point More formatting

Audio Requirements

If you need the filmmaker to source and provide audio (this might be music, effects, voice over, etc) please include full details below.

Note: The standard music licence and rights clearance each Filmmaker is requested to obtain is online, global and in perpetuity, however Client is solely responsible for checking and satisfying itself of music licenses and rights, including procuring additional music licenses and rights if required, and ensuring they meet Client’s usage requirements, including TV/broadcast usage if required.

Formatting: **bold** *Italics* - bullet point More formatting

Files, examples and assets

Supply assets to the filmmakers (Optional)
Add a short introduction then attach files/examples below (e.g: live footage, logos, style guide, mood board).

Attach a file

Drop to add

Deliverables

List all of the required deliverables. Ensure you describe each one clearly, including the length/size/aspect ratio/format, required file type, etc.

Artist / Brand Info

Artist Bio / Background

Social media links (Website, Facebook, Twitter, Instagram, YouTube, SoundCloud...)

+ Add more links

Please note: images, logos and banner text are made available to Filmmakers before they click through to your brief. For this reason, we don't recommend using images, logos or banner text which contain confidential information.

Brief Image

This will be the image for your brief listing. View the preview on the right.

File formats accepted: .jpg or .png
Optimal size: 600 x 338px
Image will be cropped/resized for best fit
To replace the image just upload again

Upload a thumbnail

Strapline

Add a strapline/callout. (Max 50 characters)

Examples:

Create a TVC and social content in Sydney, Australia
Make an animated explainer video for YouTube
Create a brand campaign for a new product launch

Vertical banner image (recommended)

Used on the title card of your brief. High quality images with no text work best.

Artist/Brand Name

Make the video for...

File formats accepted: .jpg or .png
Image will be cropped/resized for best fit
To replace the image just upload again

Upload banner image

High Res Assets

To improve the design of your brief please send us the following assets so we can make any tweaks or design touch ups.

3 photos/images (high resolution, preferably landscape images)
Artist logo (high resolution)
Agency / Company logo (high resolution)
Album packshot

Supply assets via a Dropbox, Google Drive or similar link:

+ Add more links

OR, if under 100MB upload below

Upload assets

Song

Song assets

We need the following two file types:

MP3 (This will only be available to logged in members to stream and download for use in their videos)
WAV (Optional: to replace the audio in the selected video)

Upload Songs

Purchase links for tracks/album

+ Add more links

Song description (just a sentence or two describing the song for filmmakers)

Song link

Add a link to your song hosted on SoundCloud, YouTube, Vimeo, Rdio, Spotify:

Song lyrics

Who can view your brief?

The global Genero community

Send the brief to the entire Genero community to tap into the largest pool of creativity. Includes Community access fee

Ranked creators

Your brief will only be sent to ranked Genero creators. Choose a tier to suit your budget. Includes Community access fee

Silver, Gold & Platinum

Receive a great range of quality ideas from creators who have the creativity and experience to execute. Minimum budget: $5,000. Update your budget

Platinum creators only

Receive pitches only from Genero’s most talented and experienced creators. Minimum budget: $10,000. Update your budget

Private Brief

Invite a handful of specific creators to pitch. Private briefs are not visible to the wider Genero community.

Invite creators to pitch

When you launch this private brief, these creators will receive an email invitation to view your brief and pitch by the deadline.

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Service level

Base service

Service inclusions

End-to-end platform tools and workflow.
We review and optimise your brief.
Creative ideas from our global network.
In perpetuity, digital rights for content (option to extend to broadcast & print).
All payment handling, no supplier set up required.

25% of the budget

Managed service

Service inclusions

Everything in Base service and...

Outreach to the best creators for your brief.
Ability to target our highest ranked creators.
We answer creator questions during ideation.
We shortlist submissions and help with creator selection.
We can join your initial pre-production meeting with the selected creator.
Dedicated client support through to final delivery.

35% of the budget

Minimum budget: $5,000.
Update your budget

Premium service

Service inclusions

Standard and Medium service plus:

We join your initial pre-production meeting with the selected creator
Project management support during production
Review of final release forms and music licences to ensure compliance
Email and phone support from our team

45% of the budget

Minimum budget: $10,000.
Update your budget

Standard service

Service inclusions

Optimisation and launch of your brief
Creative ideas from our global community
Full use of our extensive, leading edge platform tools
In perpetuity, online rights to the content (ability to specify broadcast)
Email support from our team

15% of the budget

Music service

Service inclusions

Optimisation and launch of your brief
Creative ideas from our global community
Full use of our extensive end-to-end platform tools
In perpetuity, online rights to the content (ability to specify broadcast)
Email support from our team

Plus, for briefs over USD $10,000:

Shortlisting of the best ideas and creators

25% of the budget

Minimum budget: $5,000.
Update your budget

Looking for an ongoing solution?

Genero also offers a subscription model, with lower per-brief fees and additional functionality to power your marketing team. Contact us to learn more.

Confidentiality Reminder

Genero's Terms cover all confidentiality requirements and your brief content is only available to logged in Genero members (Genero keeps a record of confidentiality acceptance when filmmakers access your brief).

Add confidentiality reminder

Brief Summary

Key Dates

Treatments due:

Filmmaker commission date:

Video delivery:

Filming location:

Targeting:

Inviting:

Edit invites

Fee Details

No up-front payment is due to post a brief on Genero and review treatments. To select a creator you must pay the full budget amount which secures the creator to move ahead with production. Genero holds the budget and you control when payments are released to the creator at agreed production milestones and on delivery of the content.

Your Budget:

Client Fee - 10% for Community Access

Creator Budget

: %

Plus GST (10%)

Total client payable to select a creator

Contact details

Phone number (required)

We may need to contact you by phone to assist with your experience on Genero. You will never receive any marketing contact by phone.

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Phone number help

The SMS should take less than 90 seconds to arrive. If it’s delayed you can skip ahead now and verify later.

Terms and Conditions

I have read and accepted the Genero Terms and Conditions

Still to complete

Listing Preview

600 x 338px

Private Brief

Brand Name

days left

US$

Need Help?

Learn how to write a clear and inspiring brief to get the best response!

Visit our Client Help Center to view common questions, or contact our Help team.

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